Though Marvin jumpstarted the family down the ranching path, Priefert has spread into all kinds of businesses. Besides ranch and rodeo, Priefert has gone into the poultry industry, roping, and the production of wildlife-handling equipment. The current president, Eddie, said that looking back on the past 60 years is mind-blowing.
“I started working at Priefert when I was 18,” Eddie said. “I feel…